SEO or Search Engine Optimization is a popular term that everybody seems to be talking about, especially if you are dealing with online business. If you want to launch your business online, you need to master the art of SEO. Nowadays, SEO is an integral part of digital marketing that you can’t miss.
I found many business owners reluctant to learn about SEO because they think that it is confusing and involves too many jargons. If you are one of them, don’t worry. This article will help you to understand SEO easily you can implement them to the content that you are making for your business. So, let’s start!
What is SEO?
By definition, SEO means the strategy to make websites attractive to search engines. Yes, it’s that simple. Think of it this way.
Let’s say you are in the library and you are searching for a book to borrow. Perhaps you want to borrow a book about cooking. Then you come to the librarian and ask for a book about cooking. Because of its vast collection, the librarian may point you to 1000 different books about cooking. This situation is not time-efficient for you, because it can be overwhelming to find a particular book that you like. Therefore, it is common for the librarian to ask you a further question about your interest. The librarian may ask you a more specific question like “What kind of cooking book?” and you will say “I am interested in learning about pastry”.
With that information, the librarian can help you to find a book about pastry through the database. Within seconds, they can find a book about pastry making and will tell you where you can find that book.
Well, that’s how SEO works too. Search Engine Optimization can help you to narrow down your search result and help your business to be found by the right people on the internet.
The Benefits of SEO
Now that you know what SEO means, it’s time to understand more about what SEO can do to you. In general, there are two benefits of SEO.
First, it can increase traffic to your website. As we know, the success of a website is measured by the number of visitors that it has. In order to make your website gets a high traffic, you need to incorporate specific keywords targeted to your business. With the right keywords, SEO can help to increase your online presence.
Second, SEO can increase sales. In her article, Susan Ward explains that high search engine ranking is the goal of SEO. Furthermore, getting a high search engine ranking can eventually lead to sales possibility. Once you have high search engine ranking, more people can visit your website. If more people are visiting your website, the same audience can also be potential buyers for your business.
Basic SEO Principles
In short, there are few principles of SEO that you need to understand.
A keyword is like the question that the librarian asks you on the illustration at the start of this blog. To get your keyword right, it is important to do your research. You can do keyword research through Google Keyword or Alexa. These tools can also give you statistical data about the number of people who used that keyword. If you want to get a good result, you can try to use a keyword that not many people are using. This way, you can optimize your content for a specific audience.
Other than using the right keyword, you need to also use relevant links in your content. For example, if you are writing about home security system, you can include some links about home security in your article. This will help traffic to your website and eventually increase your website’s ranking in search engine like Google.
According to Ruchi Bhargava, your website only has 5 seconds to capture your audience’s attention. Therefore, you need to optimize your website according to the needs of your audience. Make sure that your website has the right tabs, and it also has a good user interface so your audience can easily navigate through the pages.
On-Page SEO is how you optimize the content on your website. It is the kind of content that your website visitors see when they navigate through your website. You can ensure the quality of your On-Page SEO by having the right keywords and also maintaining a good content. Because content is key to having a good On-page SEO, you need to do a lot of research about the kind of content that will appeal to your audience.
Last but not least, you also need to ensure that your website has the right Off-Page SEO on the back end. This can mean having the right anchor text, image naming, link building, and others. For example, if you are putting an image in your article, make sure that you name that image according to the topic that you are writing about. Don’t just use a basic image name, it will not be beneficial for your Off-Page SEO.
SEO is a necessity for every business owner that wants to thrive online. While I understand that it’s hard to master SEO overnight, I hope that this article can help you to understand the basics and get you started.
Source: New feed