In order to succeed, a sales person needs to have a sales funnel strategy. Imagine a funnel diagram, where the top part is your target audience. Your target audience means the general public that has the possibility to become your customers. The bottom part is your current customers, and the middle part is people in between those two groups. Some are people from the general public who later become your customers, while some are your current customers that may stop being one and “move back” to become part of the general public. Nowadays, it is common for sales agents to develop and manage their sales funnel online. If you are not familiar with this topic before, this article is a good way to start because we will tell you how to create an online sales funnel so you don’t have to buy insurance leads or other kinds of leads for your business.
- Start with Your Landing Page
A landing page is where your customers can get the first impressions of your business. Furthermore, it is important to get your landing page right because a great landing page can grab the attention of the general public when they first visited your website. If your landing page failed to grab the attention of your website visitors, you might lose some valuable potential buyers!
Here are a few things to have in mind when you develop your landing page. Make sure it has a clear message with killer copywriting, simple but interesting graphics, and last but not least, make sure that it tells your website visitors about who you are as a business.
- Get People to Visit Your Website
No matter how great your landing page is, it won’t bring new leads if people don’t know about it. So, the next step in creating an online lead generation is to make people visit your website. You can get people to visit your website by running some online ads through pay-per-click method, or you can also implement some SEO strategies. Furthermore, you can also run a social media campaign to get people to visit your website. The list is endless, all you have to do is be creative!
- Have a Call-To-Action
A call-to-action is a message to get your website visitors to act a certain way. In the case of online lead generation, the best call-to-action is to ask your website visitors to give you their contact information. Once you got their contact information, you may contact them to market your products or services. Let’s say you have a subscribe button in your website. Once you have new subscribers, you can send some emails to let them know about your products or services. Without a call-to-action, your fancy website will not be as beneficial and your efforts will go to waste.
So, those are the three ways to create an online sales funnel to get more leads for your business. Try this method and see how it can benefit your business!
Source: New feed